My experience includes all aspects of magazine production including:

• initial concept
• issue planning
• layout
• advertising
• hiring and briefing of freelance journalists and photographers
• editing
• printing
• proofs
• distribution and subscriptions
• marketing and promotions
• and websites.

I produced nine issues of Adore Animals magazine, a high-quality (the Vogue of the animal world, as it was often described), 100-page, quarterly, national, independent Australian magazine that was also stocked in 12 countries overseas, including the USA and Canada. It was also available online.

The production of a magazine is a massive undertaking and requires not only production experience and skills, but organisation, clarity, attention to detail and a solid marketing and distribution plan. As we had little budget to speak of, I also developed methods for reducing costs at virtually every stage of production, without sacrificing quality.