I have been involved in every aspect of magazine production including:
- initial concept
- issue planning
- hiring and briefing of freelance journalists and photographers
- distribution and subscriptions
- marketing and promotions
- and websites.
I produced nine issues of Adore Animals magazine, a high-quality (the Vogue of the animal world, as it was often described), 100-page, quarterly, national, independent Australian magazine that was also stocked in nine other countries, including the USA and Canada. It was also available online.
The production of a magazine is a massive undertaking and requires not only production experience and skills, but organisation, clarity, attention to detail and a solid marketing and distribution plan. As we had little budget to speak of, I also developed methods for reducing costs at virtually every stage of production, without sacrificing quality.
With this experience, I offer consultation on all aspects of magazine production; sometimes, just an hour or two can make the world of difference. I also have the contact details of many experienced, specialist journalists and photographers.